Advertise with Moms in the Know and reach your target market…
“Moms in the Know reaches the one person in the family who makes
most of the necessary and discretionary purchases…the Mom.”
Mary Dickerson, South Carolina Women’s Business Center
Circulation. We publish 15,000 copies of each issue. We know that these copies are in the hands of the area Moms because of our select distribution sites, listed below.
Over 2000 hits daily at www.momsintheknow.com. List your business and your events on the website for even more market exposure. Moms love the helpful information, the updated event calendar, and the ever popular tip page, in a user-friendly format.
4 Issues per year. Moms in the Know is published in January, April, August, and December with a total yearly circulation of 60,000 copies. We bring relevant and timely information to families in the spring, summer, fall, and winter issues.
Delivery Parties. Advertise with Moms in the Know and exhibit your business or service at our very popular “Delivery Parties,” celebrating the arrival of each new issue. Advertisers have the opportunity to meet our readers and network with each other.
Moms in the Know targets Moms ages 25-45 with a household income over $75,000, living in the Lowcountry.
Market research has found that:
- Moms make over 80% of household spending decisions.
- Moms report that other Moms are their # 1 source of information.
- Moms are most likely to turn to print and online media.
- Moms represent 44% of all women in the market.
- Moms in the Know has capitalized on a niche market that will continue to grow as Generations X and Y have children in the next decade and who have contributed to the recent ‘baby boomlet,’ the largest number of children born in the US in 45 years.
There will always be Moms…
Growth Potential. According to the 2000 Census, 60% of all women in their prime baby making years are mothers. The US Mom Market Report by Silver Stork Research finds that, “if birth rates hold steady, a 17% increase in the 20-29 year-old population, over the next 10+ years, will represent approximately 600,000 more babies born per year.”
Industry Trends. Almost half of Generation X and Y moms look to the internet for products, activities, and information, several times a week. Computers, the internet, and ipods are the flavor of the day. While moms are spending 16 hours a week on the internet, they continue to look to magazines for handy, quick, useful information. Parenting magazines regularly include a website component as an additional way to reach these Moms. Moms in the Know has an interactive website that expands on businesses, events, and services included in the guide. Research shows that 8 out of 10 moms read e-newsletters; Moms in the Know sends an e-newsletter to over 1000 local, interested readers to establish their presence in the web market.
Other Characteristics. Moms are always Moms. Seasons for Moms are based on school, holidays, and summer vacation, therefore, Moms in the Know is always in fashion. By publishing Moms in the Know quarterly, we address all seasons.
Target Market Profile. Moms in the Know targets Moms ages 25-45 with a household income over $75,000 per year.
Customer Profile. Our intended reader is a mom between the ages of 25-45 with a household income of over $75,000 living in the Charleston area. They may be stay-at-home moms, moms working in the home or moms working outside the home. They have the shared goal of providing the best for their children. Our advertisers are local businesses that provide products and services that families need and use. Because moms make over 80% of household spending decisions, all businesses would benefit from advertising in Moms in the Know.
For more information and to request a Media Kit and Rate Sheet email us at info@momsintheknow.com or call 843.573.4846.